Davis just needed
a little love.
Client: McGladrey
Campaign: Caddie for Love
Agency: Mullen
McGladrey had a serious awareness problem. They also wanted Davis Love III to be the face of their brand. Introducing humor to offset, or better yet, distract from Davis' “uber professional" demeanor and created a nationwide online contest to help Davis find a new caddie.
In the end, we had 35,000 total entrants. Unique visits to the McGladrey site increased by 66% from 60,000/month to 100,000/month. The Golf Channel also featured the contest on their Morning Drive show throughout the summer.
It also took home some hardware:
2012 PGA Tour Best New Promotional Idea.
2012 PGA Tour Award for Advertising Excellence.
Case Study
