Crazy little thing
called love.

Did you know most people are not properly insured. Crazy, right? Nationwide realized this and asked us to bring awareness to this very serious problem. So we developed "My Crazy Love" – a social media campaign and contest from Nationwide urging people to share some of the craziest stories they've done out of love. Protecting the ones you love by being properly insured is not-so-crazy and perhaps the easiest way to show your love. Nationwide saw a double-digit increase in life insurance assessments.