Turning meditation
on it’s head.

Unplug Meditation, the world’s first drop-in meditation studio wanted to attract a new type of customer — people who don’t meditate, people who don’t have time to meditate, and people who think meditation is stupid. So we did away with the “woo woo,” got rid of all the metaphysical bullshit, and had a lot of fun. App downloads increased and Johnny got a ton of action.